Facebook: Pages vs Groups

Posted on 08. Jul, 2010 by sandra in News, Social Media

I am always being asked ” What is the difference between a Facebook Page and a Facebook Group?”. Many people are confused and cannot decide which is best to use for their social media marketing.

There is no hard and fast rule but if you are a business or organisation that wants to build your brand and engage with your targeted audience, it is best you have a Page. If you are a community-based enitity wanting to promote your particular group – then a Group is for you.

One advantage is that a Group can send messages directly to their members, but this is limited to 5,000. Pages cannot send messages directly to their Fans, but their updates (notifications) will appear in their members’ stream and they do not have restrictions of the number of Fans they can have.

In my opinion, one of the most significant advantages of a Facebook Page is that you can use applications to extensively customize your page. Pages can also have a Vanity URL (once they reach 25 Fans). If a Page wants to convert the visitors to their company website, Facebook provides a Fanbox Widget you can use.

If you would like more in-depth information regarding Pages vs Groups, read these two great posts:

Facebook Pages vs Facebook Groups: What’s the Difference?

Facebook Page Or Group: Which Should You Use?

With over 400 million active users, and 50% of those logging on every day, Facebook remains a powerful Social Media tool to build your brand and engage with your followers.

Tags: facebook, facebook group, facebook page, fanbox, group, groups, page, pages, social media marketing, vanity url, widget

The Blog