Reaching Millions with Twitter: The Whole Foods Story
Posted on 09. Feb, 2010 by sandra in News
Could you imagine your company gaining over one million followers in it’s first year on Twitter? Read this interesting blog post and interview to find out how they achieved this and went on to have over 1.75 million followers:
- Even if you’re a small business, there’s some great insight to be gained from Marla Erwin, Interactive Art Director for Whole Foods Market. Marla was instrumental in creating Whole Foods’ acclaimed social media program and the results have been phenomenal! For example, in the first year, Twitter.com/Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people
SocialMediaExaminer, Reaching Millions with Twitter: the Whole Foods Story, Feb. 2010
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I would love for the OneLove regional campaign to gain a million followers on Twitter. Being able to reach that many people with an HIV prevention message- that would change the face of HIV in Southern Africa.
Without a doubt, that would be awesome. Imagine spreading such an important message about HIV prevention to so many people. Good luck and I hope you reach your target.