Squidoo Lens Strategies
Posted on 13. Jul, 2010 by sandra in News
Squidoo lenses have nothing to do with seafood and calamari. Squidoo is a powerful social media site that allows users to create “lenses” about themselves, their business and/or their interests. A Squidoo lens is similar to a blog post except, rather than being hosted on an individual’s blog, it is posted on a community site to share with the rest of the world. Would you like to have your blog posts listed on a site where more than a million users are looking for a quick way to find answers to their questions? Squidoo offers that and more.
Here are 4 strategies to make the most out your Squidoo lenses and get the visibility you desire for your business:
- Ensure you include a compelling description and table of contents in your lens. It is your description that will draw people in and ensure that they will want to read more.
- Take full advantage of Squidcasting. Squidcasting is they way you let your readers know that you have published a new lens, update readers about an upcoming event or announce the results of a contest or special promotion. Anyone who has joined your fan club, signed up for your Squidoo RSS or favorited your lens will receive your Squidcast.
- Cross promote. In order to maximise your efforts you should promote your Squidoo lens on Facebook, Twitter and your blog or website.
- Make sure you add a Guestbook to your lens. This will help to increase communication between you and your readers.
In addition to generating traffic and helping to establish yourself as an expert in your niche, Squidoo shares profits with its lens creators. A great way to generate some extra cash while building your business.
Next we will learn about how creating your own social group on Ning can positively impact your business.
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